Mission
Gentle care for every child and family
Fabric safety, process safety, and wearing safety are integrated into one, and gentleness is implemented in every detail of every stitch.
GB 31701 Class A Standard
As a mother of two children, the founders discovered the pain of the children’s clothes in the market, home clothes, and thus created brands – from fabrics, layouts, to a controlled process of delivery – incubating three brands for official departure.
Class A
GB 31701 Safety Standard
1000㎡
Exclusive sample room · Display 2000 + models

Brand Story
We firmly believe that a good child's dress is a vehicle for children to grow up. As a mother of two children, the founders found the pains of a child's clothes, home clothes in the market in child-rearing: a heavy form of sacrifice for comfort and safety, or a lack of beauty in the heavy function, which created brands.
From fabrics and formats to production delivery, we strictly control the entire process, build a complete supply chain for design, production, and cloud warehouse, and incubate three major brands: Cloud Aoi (sweet and practical for middle and small children), 亲爱的茁 (middle and large children's Mori style), and Rumor (home apparel). Relying on the mature full-link and multi-brand layout, the brand officially went to sea.
Let every child and family be treated with kindness. – SONGYU FASHION
80,000+
Please specify the unit (for example, 2000 inbound pieces per day)
7
Yearly manufacturing experience
50+
cooperative factories

Development Milestones
From professional product selection, to self-built production lines and supply chain cloud warehouses, to the three major brand matrices and formal go to sea — every step revolves around quality and trust.
2019
The founder started with the ultimate pursuit of clothing quality, and with the ability of professional selection, he quickly accumulated the trust of thousands of mothers.
2022
From product selection to independent design, create the first brand, establish a design R&D team, and start the transition from "selecting good clothes" to "making good clothes".
2023
Self-build clothing production lines and layout supply chain cloud silos to achieve efficient closed loops from design to delivery.
2023
It has formed a matrix of three major brands: 云朵小葵, JOY KIDS, and Yao A Yao, covering different needs of children's wear and homewear.
2026
We have officially launched our foreign trade business, using social media to drive traffic and build independent websites to bring the craftsmanship of Chinese garments to the global market.
Business Philosophy and Values
Serving global brand customers with transparent cooperation, excellent fabric skin-friendliness and precise proofing.
Gentle care for every child and family
Fabric safety, process safety, and wearing safety are integrated into one, and gentleness is implemented in every detail of every stitch.
GB 31701 Class A Standard
To become a brand of clothing that moms trust around the world.
Relying on mature full-link and multi-brand layout, we will bring Chinese clothing ingenuity to the global market.
Trusted by mothers around the world
Independent control of the whole process from design to production
The complete supply chain of builders, production, cloud silos, quality is not outsourced, from fabric, layout to production delivery, and the process is tightly controlled.
Own core factory + cooperative factory 50 +
Wearing is safe.
This is our uncompromising bottom line — front fabric, accessories safety self-test, from the source to avoid safety risks.
Class A safety standards for infants
It has its own brand hatching.
Each sub-brand covers different lifestyle segmentation scenarios, supporting OEM/ODM customization or regional exclusive distribution.
Children 3-8 years oldMinimum order quantity: 300 piecesSweet, plain, comfortable.
This everyday children's clothing collection, designed for toddlers and preschoolers, features soft colors and delicate details, balancing a sweet temperament with a comfortable wearing experience, making it suitable for everyday wear and various occasions.
Middle-aged and older children 8-14 years oldMinimum order quantity: 200 piecesPersonal Expression
The design of the Sensory Children ' s Clothes series for middle-aged and large children, with natural color and style cutting, responds to the self-expression needs of children growing up.
Family Home CollectionMinimum order quantity: 300 piecesHeritage · Temperature · Songs
The family clothing line, integrated into Eastern aesthetics and intergenerational warmth, wears the warmth of the home.
Industrial Capacity and Quality Control
Digital workshop ecology in transparent and open: numerically controlled tailoring beds, boneless niches and strict needle testing.

Market trend research, self-financing, layout optimization - 3-7 days of first appearance, supporting IP joint and graphic development.
48 hours

GOTS certified digital direct jet printer, zero formaldehyde, no heavy metal ink, care sensitive baby skin.
Color fastness to washing: Grade 4-5

Automatic CAD drainage with CNC cutting, 0.5mm precision, maximize the utilization of each roll of fabric.
6. Measurement accuracy of compression: 0.02mm

Japanese horse industry sewing equipment with YKK zips, zero friction sutures, and baby skin.
Boneless process: flat-car suture

100% full inspection of symmetry and tensile test, each garment has passed the AQL 2.5 quality standard, to protect the safety of infants and children.
Failure rate: < 0.05%

It can be recycled in FBA compliant packaging, barcode branded box stickers, and directly sent to DDP for air/sea customs clearance.
Global coverage: 80 + countries and territories
Delivery data reflow step 01 "Design R&D" — six-step closed loop, continuous iteration
Directional development & proofing, 48-hour proofing and revision, 300 pieces of low threshold minimum order — to bring Chinese clothing ingenuity to the global market.